After the sale of your product or service, an essential phase begins for your company. It is important to maintain long-term customer relationships, ensure customer satisfaction and offer additional services or support after the sale. Especially in industrial companies , after-sales service plays a crucial role as it influences the overall customer experience and promotes long-term customer loyalty.
After Sales
After-sales as a decisive success factor for manufacturing companies
The transformation of the industry
Industrial companies are currently undergoing a change from a strong focus on production to a greater service orientation.
In the past
Customers and producers at different ends of the value chain.
Today
Customers and producers are closely connected to avoid unplanned downtime.
From the manufacturing company
- Focus on production / product
- Technically oriented
- Separation of product and service
- (Minimal) support for product
The service-oriented company
- Focus on customer satisfaction
- User- and outcome-oriented
- Proactive service
- Support as an integral part of the business
Through service orientation, the (end) customer should not only be "brought closer" to the company and retained through increased customer satisfaction, it also enables new business models in after-sales, such as for up- and cross-selling. At CANCOM Austria, we firmly believe that digitalization can not only support this transformation, but also massively accelerate it. Digital channels can create entirely new opportunities in after-sales.
we transform for the better
How do they benefit from this?
Closer to customers through digital services
Digital services allow you to respond to customer needs in real time, build trust and increase satisfaction.
Establishment of new services via digital platforms
Digital platforms allow you to quickly and flexibly establish new services that are tailored to the needs of your customers.
Better insights into the use of your products and services
Digital tools give you deep insights into the use of your products and services, enabling you to optimize your offering in a targeted manner.
High-quality customer service and field service
With digital support, your customer service and field service can be transformed into a high-quality service that inspires customers and builds long-term relationships.
Optimization of after-sales processes
Digitalization allows you to optimize your after-sales processes, increase efficiency and ensure a high level of customer satisfaction after the purchase.
Would you like to find out more and immerse yourself in the world of after sales?
Our experts shed light on the topics surrounding current trends in the after sales sector. We will take a look at GenAI, self-service platforms and the use of IoT on the one hand and consider the aspects of sustainability in after sales on the other.
In the second part, we will take an in-depth look at digitalization approaches in after sales. We look at specific application examples of digital technologies, such as digital products, customer portals, remote support and ChatGPT. We will also take a look at new business models that can result from the digital transformation.
Our after sales solutions:
With CANCOM's market-proven after-sales solutions, you can make a far-reaching leap forward for your service business. No matter what stage of transformation you are currently at.
Our case studies:
CANCOM Austria
Interested?
Let's talk!