In order to make visiting our website attractive and to enable optimal use, we use so-called cookies on various pages. These are small text files that are stored on your end device.
This does not mean that we obtain direct knowledge of your identity. On the one hand, the use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
On the other hand, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to make use of our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
Furthermore, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.
The data processed by cookies is required for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all the functions of this website if you reject cookies.
The legal basis for the use of cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.
Google Analytics
We use the analysis tracking tool Google Analytics (GA) of the American company Google LLC, 600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs.
Google Analytics is a tracking tool that is used to analyze traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all kinds of actions you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. This is only possible if you link your browsing history to your Google account.
Google may be able to use cross-device functions to analyze your usage behavior across multiple devices (PC, smartphone, tablet, etc.) and evaluate it for us. For this purpose, Google can link information generated via the respective end devices with each other and with data from your Google account for the purpose of personalized advertising if you have a Google account and your settings there are set so that Google can link the browser history with the Google account and that information from the Google account may be used to personalize advertisements.
One way to prevent the storage of cookies is to change your browser settings. In this case, we expressly point out that not all functions may then be available. In addition, a plug-in that prevents the collection of personal data can also be downloaded from this link tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Click here to set the opt-out cookie for Google Analytics.
Information from the third-party provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, terms of use: www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/analytics/terms/de.html, as well as the privacy policy: https://policies.google.com/privacy?hl=de.
Google Tag Manager
Google Tag Manager, a solution from Google LLC, is used to manage our website tags via a platform. As this is a cookie-less domain, no personal data is collected. The service only triggers other tags that may collect data. However, the Google Tag Manager itself does not access this data. If the Tag Manager has been deactivated, this deactivation applies to all tags implemented via the Google Tag Manager.
LinkedIn Insight Tag
On our website, we use conversion tracking via LinkedIn Insights Tag, a tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Therefore, the LinkedIn Insight Tag is integrated on our website, which sets a cookie on your end device. In the course of this, LinkedIn receives the information that you have visited our website, whereby your IP address is also collected. Events such as page views are also stored in order to enable the statistical evaluation of the use of our website, which in turn can lead to an optimized use of the website. This allows us to determine which LinkedIn ad you came to our website via and thus enables us to optimize and better control the display of our ads.
You can find more information on this in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. You can prevent LinkedIn from analyzing your usage behavior and displaying interest-based recommendations here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
YouTube videos
We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA on our website, which are stored on www.youtube.com, but can be played directly from our website and thus enable you to use the website conveniently.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website and, if you are logged in via a Google account, this data is also assigned to your user account. If you do not have a user account, log data will still be transmitted to YouTube. If such an assignment is not desired, you must log out before visiting the website, otherwise YouTube will store your data as a user profile and use it for the purposes of advertising, market research and/or the needs-based design of its website. You must object to this use directly with YouTube.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in YouTube's privacy policy. There you will also find further information on your rights and setting options to protect your privacy: policies.google.com/privacy?hl=en.